8 Viral Beauty Products to Shop at Amazon This Memorial Day, Starting at Just $5 (2024)

Memorial Day weekend is finally here and not only is it the unofficial start of summer, but it’s also the perfect time to stock up on beauty products from Amazon. (A three day weekend just means more time to shop, right?) We know you’ll be busy celebrating with friends and family, so we did the leg work for you by rounding up the viral beauty products on Amazon that are actually worth the hype.

TikTok is the place to pick up beauty tips and find out about the hottest products, including high-end skincare from Tatcha that’s worth every penny and the $5 mascara that outperforms the luxury brands. Of course, no list of viral beauty products would be complete without a Paula’s Choice pick—and this one is beloved by over 99,000 Amazon shoppers.

With fast shipping and free returns, Amazon is the best destination for stocking up on your favorite viral beauty products this Memorial Day Weekend. From brands like Sol de Janeiro and Maybelline to Laneige and Kitsch, keep scrolling for all the trending beauty must-haves you’ll want for you to add to your cart ASAP.

Best Viral Beauty Products to Shop at Amazon

• Sol de Janeiro Brazilian Crush Cheirosa ‘62 Hair and Body Fragrance Mist, $38
• Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant, $35
• Tatcha The Dewy Skin Cream, $72
• Essence Lash Princess False Lash Effect Mascara, $5
• Color Wow Dream Coat Supernatural Spray, $28
• Laneige Lip Glowy Balm, $19
• Maybelline Instant Age Rewind Dark Circle Eraser, $8 with coupon (originally $11)
• Kitsch Satin Heatless Curling Set, $13 (originally $18)

Sol de Janeiro Brazilian Crush Cheirosa ’62 Hair and Body Fragrance Mist

With 33.3 million posts for the Cheirosa ‘62 Fragrance Mist alone, TikTok is obsessed with Sol de Janeiro beauty products—and for good reason. Not only do they feel fabulous on the skin, but they smell just like summer. The brand has several body mists to choose from, but the Cheirosa ‘62 is one of the most popular, as it’s an intoxicating blend of salted caramel, pistachio, and vanilla. Spray this mist on your skin, hair, and clothes, then sit back and wait for the compliments to roll in.

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

Paula’s Choice skincare products often go viral because they are powerful, effective, and—most importantly—budget-friendly. The Skin Perfecting 2% BHA Liquid Exfoliant checks all those boxes. TikTokers love how it minimizes pores, smooths fine lines, and improves skin texture. It’s also gentle enough that it doesn’t irritate the skin. Priced at just $35, it’s no wonder that it’s loved by more than 99,000 Amazon shoppers. “I have noticed such a difference in the texture and appearance of my skin, very glowy and smooth,” wrote one shopper. “Highly recommend.”

Tatcha The Dewy Skin Cream

TikTok has spoken: The Tatcha Dewy Skin Cream is the secret to plump, glowy skin. You can apply it before your makeup as part of your skincare routine, or mix it with your foundation for the perfect radiant finish. Compared to the lightweight Tatcha Water Cream, this face cream is thicker and better suited for those with dry, normal, or combination skin. Its key ingredient? Japanese purple rice moisturizes and rebalances your skin for a beautiful finish.

Essence Lash Princess False Lash Effect Mascara

We’re always on board with saving money, and this viral mascara is one of our top budget-friendly finds. At just $5, TikTok swears it gives you that false lash look on par with (or even better than) mascaras from luxury brands. Not only is the Essence Lash Princess loved by Byrdie editors, but it also has more than 200,000 five-star ratings on Amazon. Available in black and brown, this mascara delivers long, lush lashes with just a few swipes. “Can’t believe the price,” raved one reviewer. “This stuff is gold.”

Between trending hair styling products and a glowy lip balm with just the right amount of color, there are plenty more viral beauty products to shop on Amazon. Find the rest of our picks, below.

Color Wow Dream Coat Supernatural Spray

Laneige Lip Glowy Balm

Maybelline Instant Age Rewind Dark Circle Eraser

Kitsch Satin Heatless Curling Set