2014 SEME Conference Program - [PDF Document] (2024)

11th Annual

2014 SEME ConferenceTHE NATIONAL SPORTS CAREER & NETWORKING CONFERENCE

Verizon Center and Georgetown University Law Center

March 28 - 29, 2014Washington, D.C.

11th Annual

Program ContentWelcome Letter................................................................................2General Information.........................................................................3Conference Schedule........................................................................4Keynote Speakers.............................................................................5Industry Participants........................................................................8 Special Guests................................................................................16Verizon Center & Georgetown Law Center Information ........................18Metro Map.................................................................................... 19Washington, D.C. City Guide............................................................20Our Partners..................................................................................22Thanks..........................................................................................23Notes............................................................................................24

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11th Annual

March 28, 2014

Dear 2014 SEME Participants,

We are delighted to welcome you to the 11th Annual Sports Events Marketing Experience (SEME).

We are at a critical juncture in the sports industry today, and we feel the role of SEME has never been more valuable for new professionals looking to break into the sports industry. We have been fortunate over the past eleven years to have such an inspiring commitment from our hundreds of executives and sports industry professionals that reside all over the world who take time to serve as speakers and panelists each year.

We have gathered together the industry’s most accomplished executives and enthusiastic personal-ities to offer you an insider’s perspective to this job market and to help you understand and answer the ultimate question, “What Makes Me Marketable?” We are excited that so many of you traveled cross-country to this unique event to experience, listen, and learn from the best.

In the spirit of an interactive learning environment, we have encouraged the presenters to challenge you with real world questions and experiences. Panel discussions, interactive workshops, and break-out sessions will allow you unique one-on-one access to the decision makers of your choice.

We invite each participant to play an active role in the experience by engaging with our panelists by asking thought-provoking questions and by taking advantage of the professional and social networking opportunities planned for you throughout the next two days. This experience should not only enlighten and inspire, but also offer insight into new career opportunities.

Finally, we would like to acknowledge the efforts of the Sports Entrepreneurship Association (SEA) students that were instrumental in implementing this educational initiative. Their insight, creativity and long hours helped to make this event possible. We also wish to thank our sponsors, educational advi-sory board and speakers, who provided leadership and direction to our team of future industry leaders

Enjoy the experience!.

Matt Winkler, M.A., APRExecutive Director, SEME

Jimmy Lynn, MBAJLynn Associates

11th Annual

General InformationAbout The SEME

The Sports Events Marketing Experience (SEME) delivers insight, real-world career develop-ment, and industry opportunities in the sports marketplace.

This two-day conference is geared towards motivated, active young professionals and aspir-ing students who seek the education, access and answers to learn, launch or further their career in the sports and events industry.

In an ever-changing sports and events marketplace, marketers must stay current with the topics and trends in the business environment, as well as with relevant and timely manage-ment skills, to make successful decisions.

This dynamic event offers maximum exposure to sports industry executives than any other educational or conference offering. To be a player in the industry - you can’t get the real an-swers without being there to ask the questions.

An impressive and powerful Advisory Board and Speakers Bureau has been selected to cover a breadth of sports and events marketing components and provide current experience and industry know-how across a wide spectrum of the industry.

Registration

Friday, March 28 - Verizon Center at “The Clubhouse” located just inside the main lobby on the second floor of F Street entrance. Open from 8:00 - 9:30 a.m.

Saturday, March 29 - Georgetown University Law Center at the “Hart Auditorium” located on the first floor of McDonough Hall on the Second Street entrance. Open from 8:45 - 9:30 a.m.

BadgesThe provided name badges must be worn at all times during the conference, including but not limited to attending panels, break-out networking lunches, and event receptions.

Dress/AttireProfessional business attire is highly encouraged for both days of the conference.

11th Annual

Conference ScheduleFriday, March 28

Verizon Center8:00 AM - 9:30 AM | Registration and Breakfast8:50 AM - 9:00 AM | Welcome and Introduction9:00 AM - 9:50 AM | Keynote Presentation10:00 AM - 10:45 AM | State of the Industry, Trends & Outlook for 2014 in Sports11:00 AM - 11:45 AM | Keynote Presentation 11:45 AM - 1:00 PM | Interactive Breakout Lunch Exploration1:00 PM - 1:45 PM | Keynote Presentation2:00 PM - 3:00 PM | The Changing Role of Media & Social Intelligence in Sports3:15 PM - 4:15 PM | Talent Search: Human Resource Directors Q&A4:30 PM - 5:15 PM | The Global Business of Sports5:15 PM - 7:00 PM | Changing the Game: The Convergence of Sports Entrepreneurship Kick-off Reception & Tour - Presented By Events DC7:00 PM - 9:00 PM | Wizards vs. Pacers

Saturday, March 29Georgetown Law Center

8:45AM - 9:00 AM | Registration and Breakfast9:15 AM - 9:30 AM | Welcome 9:30 AM - 10:15 AM | #BreakfastWithBuffy10:15 AM - 11:15 AM | Social Impact, Responsibility, & Community Relations in Sports11:30 PM - 12:30 AM | Young Executives Speed-Neworking Lunch Breakout Sesions12:45 AM - 1:45 PM | “Show Me The Money” - A 360 Degree Immersion: Consumer Engagement to Revenue Generation2:00 PM - 3:00 PM | The Medium is the Message: Redefining Brand Management in a Real Time World3:00 PM - 3:30 PM | The SEME Wrap-Up Show

11th Annual

Keynote SpeakerPhil de Picciotto

Founder & President, Octagon

In 1983, Phil de Picciotto co-founded Advantage International, which became Octagon, and for three decades has helped build it into the global leader in talent representation, property ownership, event management and sports and entertainment marketing.

de Picciotto has also built the brands and managed the careers of many of the world’s most recognizable and talented athletes and celebrities—from Super Bowl champions and Olym-pic gold medalists, to royalty and network broadcasters--and has served as an advisor to government leaders, governing body heads and the CEO’s of some of the world’s leading corporations.

In recognition of his accomplishments, he has received many accolades including Advertis-ing Age’s “The Marketing 100” as one of the world’s top marketing professionals; the Sport-ing News’ “Top 100 Most Powerful People in Sports”; and Sports Business Journal’s “20 Most influential People: Sports Agents” and “Top 50 Most Influential People in Sports Business”.

de Picciotto led the successful effort to remove tobacco sponsorship from professional ten-nis, a move important not only for tennis, which is the most global and largest sports plat-form for women, but for health advocates everywhere. “The fact that our industry plays such a visible and influential role in international diplomacy, economic development and social advancement adds a sense of responsibility to everything we do,” he noted.

11th Annual

Keynote SpeakerEd Foster- Simeon

President & CEO, U.S. Soccer Foundation

Named U.S. Soccer Foundation President & CEO in May 2008, Ed Foster-Simeon has more than two decades of experience at the local, state and national levels of soccer in the United States. A champion of soccer as a vehicle for youth development and social change, Foster-Simeon has been an active member of the U.S. Soccer Foundation’s Board of Directors since 2004 where he served on several key committees, including the Executive Committee. At the grassroots level, he is a former Vice President of the Virginia Youth Soccer Association and past president of Prince William, Inc. – a 3,000 – player recreational and travel club in North-ern Virginia. In 2011, Foster-Simeon was awarded a Community Leadership Award from the President’s Council on Fitness, Sports and Nutrition (PCFSN).

In 2010, the U.S. Soccer Foundation was named winner of the Steve Patterson Award for Excel-lence in Sports Philanthropy which is presented by the Robert Wood Johnson Foundation – the nation’s largest philanthropy devoted exclusively to improving the health and health care of all Americans. In June 2009, Foster-Simeon accepted an invitation to join the Board of Direc-tors for the USA Bid Committee in its efforts to bring the FIFA world Cup to the United States in 2018 or 2022.

As a U.S. Navy veteran, Foster-Simeon holds a Bachelors of Science in Journalism from the University of Maryland College Park. He is a native of Brooklyn, NY.

11th Annual

Keynote SpeakerRoland Lange

Strategic Partner Development Manager, Google

Roland Lange is a Strategic Partner Development Manager in the Strategic Partnerships group at Google in support of Google Books. He is responsible for creating Book Search Part-nerships with publishers and libraries in North America, India and South Africa.

Since 2012, Roland Lange has been a Major Account Lead with YouTube and has true vision-ary leadership skills that are valued in today’s sports industry.

With over ten years of trade book publishing experience, he started with Google in Septem-ber 2005 having left a sales position with Farrar, Straus & Giroux. He got his full-time start in book publishing with Penguin USA and has also worked for Perseus and Harcourt Trade.

He was also a Vice President of Sales with the start-up Jungle Media Group, publishers of two National Magazine Award nominated magazines, MBA Jungle and JD Jungle, and websites for business and law school students.

He has spoken for Google at numerous book fairs, including the BEA, Frankfurt, BEC, Delhi and Cape Town; and many industry panels, including the IDPF, AAR and the PMA. Mr. Lange holds a Bachelor of Science from Cornell University and is a two-time Jeopardy™ winner

11th Annual

Industry Participants

Meredith Aronson @mpa3223

Strategic Partnerships and Communications President’s Council on Sports,

Fitness and Nutrition

Networking Facts: Georgetown SIM & University of Virginia Alum

Experience Marketing and Advertising for Time Warner Cable

Jaclyn Benjamin

Senior Manager, Ticket Sales Monumental Sports & Entertainment

Networking Facts: Georgetown SIM and Tulane University Alum

Experienced in Communications, Marketing and Sales

Brooke Beyer @BBNASCAR

Senior Assistant General Counsel, Sponsorship and Licensing

NASCAR

Networking Facts: J.D. University of Maryland

Experienced in Contracts, Licensing, Trade marking and Legal affairs

Teddy Bloch @Teddy Bloch

Manager, Athlete & Property Marketing Octagon

Networking Facts: Georgetown SIM and Princeton Alum

Experienced in Strategic Marketing in Athletics Relations with Kansas University & USA Today

Pete Bockelman

Director of Operations & Client Services Comcast-‐Spectacor

Networking Facts: Director of Operations for Disson Skating

Relations with NCAA, IMG, Kansas University Experienced in Marketing, Sales & Sponsorship

Dani Brand

Manager of Client Services Monumental Sports & Entertainment

Networking Facts: University of Miami Alum

Experienced in PR Marketing, Management and Event Planning

Joe Briggs, Esq. @JoeBriggsEsq

Counsel NFL Players Association

Networking Facts: Florida State College of Law Alum

Experienced in Sports Finance, Law, Non-‐Profit Foundation Management & Life Coaching

Chris Browne

Managing Director Capital Sports Ventures

Networking Facts: College of Charleston Alum

Experienced in consulting and managing investment portfolios of major sports

entertainment organizations

LaRhonda Burley @L_Burley11

Sports Marketing Professional Bus. Operations 4 Point 4

Networking Facts: Georgetown SIM and UMD College Park Alum

Experienced in Program Administration, Corporate Partnerships and Business

Operations

Chartese Burnett @CharteseB

Senior Director of Business Development Leukemia & Lymphoma Society

Founder/CEO Chartese Enterprises LLC

Networking Facts: Experienced in Strategic Communications and

Branding, Fundraising, PR/CC Relations with NBA, NFLPA, NASA, Washington

Nationals

11th Annual

Industry Participants

Jerry Casselano @gvcassel

VP Corporate Hospitality ProVentures

Networking Facts: Georgetown SIM & College of Charleston Alum

Experience in Endorsem*nt Deals/Athlete Procurement, Corporate Hospitality,

Sponsorship and Marketing

Chase Cates @Chase_Cates

Account Manager WTOP News

Networking Facts: Georgetown SIM Alum

Experienced in Sponsorship, Consulting, Brand Identity & Strategic Marketing

Jon Chapman @Jon_Chappy

Educational Software Executive COO & Co-‐Founder EverFi, Inc.

Networking Facts: MBA University of Maryland

Experienced in Business Development & Operartions, Entrepreneurship, Start-‐Ups,

Sales & Sponsorships

Wylie Chen @Wylie_Chen

Director of Programs and Grants U.S. Soccer Foundation

Networking Facts: Harvard and University of Oregon Alum

Experienced in Grants, Program Evaluation, Non-‐Profits & Community Outreach

Danielle Cook

Visual Associate Manager Under Armour

Networking Facts: Georgetown SIM and UDC Alum

Experienced in Marketing, Sponsorship & Sales Relations with NBC sports & Adidas

Christopher Cunanan

Senior Manager, Marketing & Game Operations Los Angeles Sparks

Networking Facts: Georgetown SIM and West Virginia Alum

Experienced in Event Planning & Sponsorship Relations with NBA, MLB, NHL

Kathy Devine

Corporate Partnership Director Monumental Sports Entertainment

Networking Facts: Marymount and Penn State Alum

Experienced in Educating young sports professionals Sponsorship & Marketing

Christelle Durand

Marketing Operations MSG Sports

Networking Facts: Georgetown SIM and Fordham Alum Experienced in Advertising and Event

Management through creative designs.

Arinze Emeagwali @ArinzeEmeagwali

Marketing Coordinator Pepsi Beverages Company

Networking Facts: Georgetown SIM and Howard Univ. Alum

Experienced in Sports Social Media Marketing Relations with NFLPA & Washington Redskins

Lane Errington @Lane_Errington

Marketing and PR Manager U.S. Lacrosse

Networking Facts: Georgetown SIM & UMD College Park Alum

Experienced in Media Relations, Sports Social Media Marketing. And Public Relations

11th Annual

Industry Participants

John Ferguson

Human Resource Manager Monumental Sports & Entertainment

Networking Facts: Experienced in managing the responsibilities

of major sports affiliations Relations with Wizards, Capitals & Mystics

John Fitzpatrick

Licensing Coordinator NFL Players Association

Networking Facts: Georgetown SIM & American University Experienced in Social Media, Business Development, Licensing and Consumer

Products Business

Ashley Forrester @AForrester10

Communications & Marketing Manager Events DC

Networking Facts: Georgetown SIM and Catholic Univ. Alum Experienced in Media Relations, PR, Social Media, Event Management, & Grassroots

Marketing

David Francis

Manager, Government Relations United States Olympic Committee

Networking Facts: Georgetown SIM, UCONN & Cal Western Law Experienced in Community Outreach through

legislative efforts relating to the Olympic Movement.

Peggy Frazier @PegFrazier

Head of Global Talent Acquisition & Onboarding Under Armour

Networking Facts: Experienced in Talent Management, Recruiting,

& Strategic Marketing Relations with Apple & Microsoft

Eric Goldscher @AquariusSports

Director of Client Services Aquarius Sports & Entertainment

Networking Facts: University of Georgia Alum

Experienced in Sports & Social Media Marketing, Event Management & Advertising

Bobby Goldwater

President, The Goldwater Group Interim Associate Dean, Georgetown SIM

Networking Facts: Experienced in Facilities Management with the

Staples Center & Madison Square Garden

Shana Gritsavage @ShanaGritsavage

Director, Global Events Under Armour

Networking Facts: SDSU and US Naval Academy Alum

Experienced in Marketing, Event Planning, & Brand Management

Relations with 24 Hr Fitness & San Diego Chargers

Alan Gromest @AGromest

Manager, Human Resources Washington Nationals

Networking Facts: Radford & Bloomsburg Univ. Alum

Experienced in Human Resources & Sports Events Management

Scott Hall

Senior Director of Communications Washington Wizards

Networking Facts: University of Texas at Ausitin Alum

Experienced in Basketball Communications Relations with NBA, WNBA

11th Annual

Industry Participants

Tori Hanna @ToriHanna11

Director Digital Sport Under Armour

Networking Facts: MBA Regis University & UMD College Park Alum

Experience in Sports Marketing & Apparel Brand Management & Development

Neil Hofman @NeilHof

Manager, Fan Relationship Management University of Maryland

Networking Facts: University of Maryland Alum

Experienced in Sports Management, Ticket Sales & Strategic Marketing

Scott Horner @ScottFHorner

Director North American Sales & Marketing Group

Octagon

Networking Facts: Penn State University Alum

Experienced in Relationship Driven Sports Marketing, Sales & Sponsorships

Chris Hudgins

General Manager Team Services LLC

Networking Facts: American University Alum

Experienced in Client Services, Corporate Sponsorships & Collegiate Marketing

Karen Irish

Associate Director, Government Relations United States Olympic Committee

Networking Facts: Georgetown SIM professor

Experienced in Marketing and Governing Relations with Global Sports

Scott Jackson @JacksonSports

Talk Show Host ESPN 980 at Red Zebra Broadcasting

Networking Facts: Old Dominion University Alum

Experienced in Radio & TV Broadcasting, PR Communications and Journalism

Kurt Kehl @KKehl

SVP of Corporate Communications/CCO Monumental Sports Entertainment

Networking Facts: Kent State University Alum

Experienced in Media Relations, Public Relations & Corporate Communications

Relations with Washington Capitals & Princeton

Julie Kennedy

Vice President Octagon

Networking Facts: University of Rhode Island Alum

Experienced in Relationship & Social Media Marketing

Relations with Live Nation Entertainment

Greg Kershaw @GregKershaw

Basketball Operations Coordinator Washington Wizards

Networking Facts: Georgetown SIM and GW Alum

Experienced in Sports Law, Management & Business Operations

Ryan Knapp

Partner Services NFL Players Association

Networking Facts: Georgetown & University of Michigan Alum Experienced in Sports Management and

Marketing & Business Operations Relations with IMG & Tiger Woods Foundation

11th Annual

Industry Participants

Ryan Kuehl

Senior Category Director, Global Golf and Tennis Under Armour

Networking Facts: American Univ. and Univ. of Virginia Alum Experience in Marketing and Sponsorships

Played in the NFL for 12 years

Maureen Licursi

Director of Marketing & Communications Military Bowl presented by Northrop

Grumman

Networking Facts: Georgetown SIM and Ohio State Alum

Experienced in Marketing, Communications, Social Media, Event Planning

Michael Lorenzen

Assistant Athletics Director; Director of Student-‐Athlete Leadership & Development

Georgetown University

Networking Facts: Univ. of the Pacific, Yale Univ and UMD College

Park Alum Experienced in Coaching, Leadership

Development, and Fundraising

Jimmy Lynn @JimmyLynnDC

Principal JLynn Associates

Networking Facts: American University Alum

Experienced in Marketing, Strategic Development, Corporate Partnerships,

Commutation

Shawn McBride

Senior Vice President Ketchum Sports & Entertainment

Networking Facts:

Chitta Mallik

Senior Vice President – Football Division Perennial Sports & Entertainment

Networking Facts: Univ. of Michigan Law and UMD-‐College Park

Alum Experienced in Marketing and Corporate Law

Vincent J Mayor

Director, Communications and Research/ SICA Director

Sports & Fitness Industry Association

Networking Facts: Charles University of Prague and UMD-‐College

Park Alum Experienced in Marketing and Sponsorship

Kristen Miles

Marketing and Community Relation Director Monumental Sports & Entertainment

Networking Facts: Georgetown SIM and Hampton Univ. Alum Experienced in Marketing, Sales and Event

Planning

Erik Moses @DCSportsCEO

Senior VP and Managing Director-‐ Sports & Entertainment

Events DC

Networking Facts: Duke Law and UNC Chapel Hill Alum

Experienced in Event Management, Public Relations, Media Relations and Marketing

Mandy Murphy @MandyNMurphy

Account Director, ESPN Special Olympics

Networking Facts: Penn State University Alum

Experienced in Public Relations, Media Relations and Event Management

11th Annual

Industry Participants

Ahmad Nassar

Executive Vice President and General Counsel NFL Players Association

Networking Facts: U of Michigan and U of Chicago Law Alum

Experience in Law and Litigation Named Sports Business Journal’s 2014

40 under 40

Rod Nenner

Vice President Washington Redskins

Networking Facts: Cornell University Alum

Experienced in Marketing, Strategic Partnerships, Sponsorship, and Event

Planning

Susanna Nickell @SusannaNickell

Corporate Communications Manager Washington Redskins

Networking Facts: Georgetown SIM and U of Tennessee-‐

Knoxville Alum Experienced in Marketing, Communications,

Public Relations

Jenna Nobles @NoblesJenna

Marketing and Events Coordinator NFL Players Association

Networking Facts: Georgetown SIM and UNC-‐Wilmington Alum Experienced in Marketing, Public Relations,

Sponsorship, and Event Planning

Dan O’Neil

Sr. Associate Athletics Director of External Affairs

Georgetown University

Networking Facts: Marquette University Alum

Experienced in Marketing, Sponsorship, Ticket Sakes, Media Rights and Sports Information

John Olerud

Vice President and General Manager Potomac Nationals

Networking Facts: Minnesota State University-‐Mankato Alum Experienced in Marketing, Ticket Sales,

Sponsorship Sales, Public Relations and Event Planning

John Ourand @Ourand_SBJ

Media Reporter Sports Business Journal

Networking Facts: University of Maryland-‐College Park Alum

Experienced in Communications

Andi Perelman @AndiPerelman New Media Coordinator Pittsburgh Penguins

Networking Facts: Georgetown SIM and Univ of Maryland-‐

College Park Alum Experienced in Social Media, Public Relations,

and Marketing .

George Perry

Senior Director, Global Strategic Partnership Marketing

Rosetta Stone

Networking Facts: Penn-‐ Wharton School and Notre Dame Alum Experienced in Sales, Marketing, and Strategic

Partnerships

Mark Pesavento @MarkPesavento

Vice President of Innovation USA Today Sport Media Group

Networking Facts: Miami University Alum

Experienced in Social Media, Journalism

11th Annual

Industry Participants

Brian Potter @CSNPotter

Senior Director, Communications Comcast SportsNet

Networking Facts:

Gary Powers

Sales Manager, Team Sports Under Armour

Networking Facts: York College of PA Alum

Experience in Marketing, Sponsorships and Sales

John Ralston

Sales Manager Team Services LLC

Networking Facts: Georgetown and James Madison Alum

Experienced in Event Management, Marketing and Sponsorship

Alyssa Romano @AlyssaRomano

Marketing and Communications Manager Octagon

Networking Facts: Georgetown SIM and American Alum

Experienced in Marketing, Public Relations, Social Media

Ray Schulte @SchulteSports

President and CEO Schulte Sports Marketing & Public Relations,

INC

Networking Facts: SUNY Cortland Alum

Experienced in Marketing, Sponsorship and Public Relations

Keith Scully

Director, Strategic Partnerships US Lacrosse

Networking Facts: Experienced in Strategic Partnerships,

Licensing, Advertising

Kate Skidmore

Director, Human Resources NFL Player Association

Networking Facts: Georgetown and Brown Alum

Experienced in Human Resources, Employee Relations, Career Development

Rachel Southall @RachelSouthall1

Program Manager Most Valuable Kids

Networking Facts: Georgetown SIM and American Alum

Experienced in Event Planning, Social Media, Public Relations, Marketing, Nonprofits

Billy Stone @BillyStone

Executive Producer CBS Sports Network

Networking Facts: American University Alum

Experienced in

Brett Sullivan @bsulli03

Digital Sales Manager Comcast SportsNet

Networking Facts: Villanova University Alum

Experienced in

11th Annual

Industry Participants

Jackie Titus @JTitus

VP Digital Strategy Weber Shandwick Networking Facts:

Georgetown and College of Charleston Alum Experienced in Communications especially

social media Named 2013 PR People to Watch

Alyse Toulotte

Account Executive Octagon

Networking Facts: Georgetown SIM and Towson Alum

Experienced in Event Planning

Nicole Tseng

Account Executive IMG Consulting

Networking Facts: Georgetown SIM and Carnegie Mellon Alum Experienced in Marketing and Event Planning

Krista Washington

Marketing and Communications Coordinator U.S. Soccer Foundation

Networking Facts: San Diego State & UNC Alum

Experienced in Digital/Social Marketing, Event Management, Sponsorship Activation, and

Sports Marketing and Promotion

Teri Washington @twash11

Director of Communications and Marketing Events D.C.

Networking Facts: Temple and Howard Alum

Experienced in Communications and Marketing

Rusty Watkins @RustyWats Manager, Fan Experience

New Jersey Devils

Networking Facts: Georgetown SIM and Villanova Alum

Experienced in Marketing, Promotions, and Sponsorship Activation

Patrick Wixted @pwixted

Vice President, Client Services Ketchum Sports and Entertainment

Networking Facts: East Carolina Alum

Experienced in Social Media, Media Relations, Community Relations

Tony Wyllie @Tonyylee Senior Vice President Washington Redskins

Networking Facts: Rice and Texas Southern Grad

Experienced in Strategic Communications, Public Relations and Marketing

Will Yoder @WillYoder

Manager, Octagon Digital Octagon

Networking Facts: Ohio Wesleyan Alum

Experienced in Digital/Social Media Founded the Nats Blog

Cyrus Zolghardi

President and Founder Formula Strategy Group

Networking Facts: Fordham and University of Pittsburgh Alum Experienced in Sponsorships, Marketing,

Events and Public Relations

11th Annual

Special GuestBuffy Filippell

President, TeamWork Online Consulting@TeamWorkOnline

In 1987, Buffy Filippell launched a first-of-its-kind business, a retained executive search firm specifically geared towards recruiting middle to senior level executives for sports teams, leagues, associations, arenas, high profile sporting events, corporate sponsors, sports mar-keting agencies and some sporting goods companies. Since then, TeamWork Consulting has been one of the most recognized retained search firms helping to fill over 350 executive po-sitions with a multitude of sports organizations.

Filippell started her career with Wilson Sporting Goods as a National Tennis Promotions As-sistant in Chicago and was promoted to Manager of Racquet Sports and Golf Promotions for Wilson based in London, England and later worked for Mark McCormack’s International Management Group (IMG) as its first female tennis agent. She also served as the Commis-sioner of the Women’s Professional Racquetball Tour.

After returning from a second European stint, this time in Turin, Italy, by January 1985, Filip-pell joined Korn/Ferry International, a worldwide executive recruiting firm. Although she worked on searches for senior executives in banking, manufacturing, insurance and indus-trial products, Filippell brought in and conducted searches for the Women’s Tennis Associa-tion, LPGA, U.S. Cycling Federation, Sporting Goods Manufacturer’s Association, Prince and the Women’s International Pro Tennis Council.

A 1973 graduate of Indiana University, Filippell was awarded a Bachelor’s of Science degree and varsity letter winner in tennis in 1976

11th Annual

Special GuestTed Leonsis

Founder, Owner, Chairman & CEOMonumental Sports & Entertainment

@TedLeonsis

Ted Leonsis founder, chairman, majority owner and CEO of Monumental Sports & Entertain-ment, which owns and operates the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA) and Verizon Center in downtown Washington, D.C. The partner-ship also operates Kettler Capitals Iceplex (the Washington Capitals’ training facility and front office headquarters) and the George Mason University Patriot Center.

The company, which was formed in June 2010, serves a thriving regional sports communi-ty and is the only privately held company in a top-10 market to own and operate three pro-fessional sports teams and its arena. In January 2013 Monumental Sports & Entertainment launch Monumental Network, a digital platform that serves as the hub for the region’s sports and entertainment news.

Mr. Leonsis has owned the Washington Capitals since the spring of 1999, and in that time-frame the team has won seven Southeast Division titles, a Presidents’ Trophy and has record-ed more than 200 consecutive sellouts at Verizon Center.

Mr. Leonsis serves on the board of governors for the NBA and NHL as well as the executive committee of the NHL.

11th Annual

Venue InformationVerizon Center

Friday, March 28, 2014601 F Street NW, Washington, DC, 20004

The SEME Conference will take place at “The Clubhouse” located just inside the main lobby on the second floor of the F Street entrance. Regsitration opens 8:00 am.

The Gallery Place-Chinatown Metro station is located directly at Verizon Center (Red, Yellow and Green lines). Hours of operation: 5:30 am - 2:00 am.

Limited metered street parking is avail-able around the arena. A cash only park-ing garage is also located below the arena for $11 (before 9 a.m.) and $16 any-time afterwards (enter 6th Street). Must move vehicle from garage prior to Wizards game.

Georgetown University Law CenterSaturday, March 29, 2014

600 New Jersey Ave. NW, Washington, DC, 20001

The SEME Conference will take place at the “Hart Auditorium” located on the first floor of McDonough Hall on the Second Street entrance. Registration opens 8:45 am.

The Judiciary Square Metro station (Red line) is located at the corner of E and 4th Streets. Only 2 blocks west of the Law Center. Hours of operation: 8:00 am. - 2:00 am.

Limited metered street parking is available around the Law Center. A parking garage is also located at the Law Center for $8 (enter at corner of

1st and F Streets).

ENTER HERE

11th Annual

Metro Map

Gallery Place/ Chinatown Station VERIZON CENTER

Judiciary Square StationGEORGETOWN UNIVERSITY

LAW CENTER

11th Annual

Washington, DC City GuideRestaurants

Rosslyn, VirginiaBackyard 2910 N Sycamore St. Barbeque Café Asia 1550 Wilson Boulevard Asian Cuisine, Sushi BarRay’s the Steaks 2300 Wilson Boulevard Steakhouse, Tex-Mex, Peruvian

Gallery Place (near Verizon Center)Clydes 707 7th St. NW American Contemporary La Tasca 722 7th St. NW Spanish TapasLegal Sea Foods 704 7th St. NW SeafoodMatchbox 713 H St. NW PizzaNando’s Peri -Peri 819 7th St. NW South African/Portuguese Cuisine Ruth Chris 724 9th St. NW American Contemporary

Foggy BottomBertucci’s 2000 Pennsylvania Ave. Pizza, Contemporary ItalianLindy’s Red Lion 2040 I Street NW Burgers, Bar Food

Georgetown/M StreetMai Thai 3251 Prospect St. NW Thai The Tombs 1226 36th St. NW American Contemporary

NightlifeGallery Place/Verizon Center

Café Citron 1343 Connecticut Ave Latin America, Bar, DanceFado 808 7th Street Irish Pub, Live Music Oya Lounge 777 9th Street NW Asian Fusion RFD 810 7th Street Laid Back Atmosphere

Dupont Circle/Foggy BottomChurch Key 1337 14th St. NW 2nd Fl. Laid Back Atmosphere Eighteenth Lounge 1212 18th Street NW Trendy, Dancing, Madhatter 1831 M Street Dancing, Lively SettingMcFadden’s 2401 Pennsylvania Avenue Irish Pub, DancingSign of the Whale 1825 M Street Dancing, Lively SettingThe Science Club 1136 19th St. NW Lounge, Dancing

Georgetown/M StreetBlues Alley 1073 Wisconsin Avenue NW Jazz/Blues L2 Lounge 3315 Cady’s Alley NW American Traditional, Dress Attire: Dressy Mr. Smith’s 3104 M Street Live Piano Music, Casual AtmosphereOld Glory 3139 M Street BBQ joint, Casual AtmosphereRhino Pumphouse 3295 M Street Dancing

11th Annual

Washington, DC City GuideMuseums

American History Museum 14th Street & Constitution Avenue, NW International Spy Museum 800 F Street, NWMuseum of Crime & Punishment 575 7th Street, NWNatural History Museum 10th Street & Constitution Avenue, NWNational Air & Space Museum 4th Street & Indepenednce Avenue, NWNational Building Museum 401 F Street, NWNational Portrait Gallery 8th Street & F Street, NWNewseum 555 Pennsylvania Avenue, NW

Monuments & MemorialsAlbert Enstein Memorial 2101 Constitution Avenue, NWArlington National Cemetary Arlington, VirginiaDwight D. Eisenhower Memorial 1629 K Street, NWFDR Memorial West Basin Drive, NW George Mason Memorial 900 Ohio Drive, SWIwo Jima Memorial Arlington, VirginiaJefferson Memorial 900 Ohio Drive, SWKorean War Veterans Memorial 900 Ohio Drive, SWLincoln Memorial 2 Lincoln Memorial Circle, NWMartin Luther King Jr. Memorial 1964 Independence Avenue, SWNational Law Enforcement Memorial E Street, NW (Between 4th & 5th Streets)Vietnam Memorial Henry Bacon Drive, NWWashington Monument 15th Street, SWWorld War II Memorial 17th Street, NW (Between Constitution & Independence Avenues)

Taxi CompaniesAirport Super Shuttle Washington, DC (800) BLUE-VANBarwood Cab Maryland (301) 581-0994Diamond Cab Washington, DC (202) 387-6200Family First Transportation Washington, DC (571) 235-6664

ShoppingChevy Chase Pavillion 5335 Wisconsin Avenue, NW Washington, DCMazza Gallerie 5300 Wisconsin Avenue, NW Washington, DC The Shops at Wisconsin Place 4412 Willard Avenue Chevy Chase, MD Tysons Corner 1961 Chain Bridge Road Tysons Corner, VATysons Galleria 2001 International Drive McLean, VA

11th Annual

Our PartnersEvents DC

Events DC is the face of conventions, sports, entertainment and cultural events within our nation’s capital. As the official convention and sports authority for the District of Columbia, Events DC leverages the beauty, history and diversity of the most powerful city in the world to attract and promote an ex-tensive variety of events, resulting in amazing experiences for residents and visitors alike, and generating economic and community benefits for the city. Our success comes by focusing on divisions that reflect three lines of business: Conventions and Meetings, Sports and En-tertainment, and Special Events, where we make a range of strategic investments in the region’s marquee sports, enter-tainment and cultural properties. Each division is driven by the desire to bring stellar events to Washington, DC by pro-viding superior customer service to our clients and visitors.

Founded in 1999, TeamWork Online is an online sports and live events job match-making engine that connects 2.2 mil-lion applicants with the right jobs and 750+ employers with the right candidates, 93% of the time in the last year.

We provide an online job application process that networks the employment pages of our member employers. We pro-mote professional “Teammate” networking events and we host an online professional networking registry. We offer premium, insider tools, called “MVP Access” to enhance candidate applications and improve an applicant’s success rate in getting a new job in sports or live events.

Since that time, TeamWork Online provides employers a tal-ent management network, the best and most qualified can-didates interested in sports and live event jobs.

TeamWork Online